Wednesday, 17 November 2010

some lovely words to learn......

Appropriation: this is the borrowing of a style used else where, as the basis of your design.

Baseline: type is placed to sit on the baseline of the grid. an examples of this would be lined paper. the use the line to wirte across and never go into the line above.

Dummy:  A practice layout that will show the placement of texts and images as they will appear in the final piece.

exquisite corpse: surrealist techinique that exploits the happy chance of accident in imagw/text juxtaposition.

Impart: the suggestion of ideas via the presentation ofinformation in a design. the viewer decodes the information to arrive at the required interpretation.

Impostion: the arragenmnet of pages  in the orderthey will appear when put together in its final format. (impostion plan) thumbnails of the impostion arrangement.

recto: the right hand page of an open book.

verso: the left hand page of an open book.

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